Influencer-of-Record

For Creators

Being named Influencer-of-Record is a significant commitment. It typically means your face and name will be front-and-center in major brand campaigns. Ensure the compensation reflects the exclusivity and the scope of how your identity will be used.

For Brands

Designating an Influencer-of-Record creates a consistent, recognizable face for a campaign and enables cohesive advertising across channels. This designation should be paired with exclusivity to prevent the creator from simultaneously fronting competitor campaigns.