Resource Hub

Know your deliverables exactly

Every post, story, video, and piece of content required should be specified with format, length, and deadline. Vague deliverables lead to scope creep.

Identify all exclusivity restrictions

Map out what brands, categories, or products you cannot work with during and after the deal. An overly broad category definition can silently block major opportunities.

Check the license scope and duration

Understand exactly how your content and likeness will be used. Perpetual licenses or whitelisting rights require higher fees than a limited organic use license.

Verify payment timing and conditions

When are you paid? Net 30? Net 90? Is payment conditioned on 'approval' (which may be withheld)? Push for a 50% deposit upfront.

Confirm there is a kill fee

If the brand cancels after you begin work, what do you receive? Without a kill fee clause, the answer may be nothing.

Count your revision rounds

Unlimited revision rights are a red flag. Negotiate a cap (2–3 rounds) and a deemed-approval provision so you're not stuck waiting indefinitely.

Check the indemnification clause direction

Is it mutual, or does only the creator indemnify the brand? You should not be responsible for the brand's own legal problems.

Review the morality clause trigger language

Vague language like 'conduct Brand deems detrimental' is exploitable. Push for specific, objective triggers and a written cure period.

Understand the governing law and dispute venue

If you're in California and must arbitrate in Delaware, the cost alone may prevent you from enforcing your rights. Negotiate for your home state.

Ensure FTC compliance is contractually required

Any contract that discourages or prohibits FTC disclosure is itself a violation. The responsibility is yours regardless of what the brand asks.