obligations
Deliverables
Definition
The specific content, posts, videos, or other output a creator is contractually required to produce within a campaign. Deliverables typically specify format, quantity, platform, length, and deadline.
For Creators
Deliverables define exactly what you're being paid to produce. Vague deliverables can lead to endless revision requests and scope creep. Always negotiate hard caps on revision rounds alongside any deliverable list.
For Brands
Clearly defined deliverables protect the brand from under-delivery and give grounds for withholding payment if the creator fails to perform. Include specs for format, resolution, caption requirements, and disclosure tags.
⚠ Red Flag Warning
Watch for broad language like 'such other content as reasonably requested by Brand.' This is an open-ended deliverable that can be exploited to demand unlimited additional work.
Sample Contract Language
“Creator shall produce and publish the following Deliverables: (i) four (4) permanent feed posts on Instagram, (ii) eight (8) Instagram Stories, (iii) two (2) TikTok videos of at least sixty (60) seconds each, all featuring the Product in the manner approved by Brand pursuant to Section 4.”
Related Terms
Appears in 5 contracts
Browse related contracts →Contracts containing this term
Brand Ambassador Agreement
Sparbar, Inc. (Delaware) · 2020 · EDGAR
Endorsement and License Agreement (Bruush Oral Care)
Bruush Oral Care Inc. · 2022 · EDGAR
Endorsement and License Agreement (KHODE Brand / DJ Khaled)
Khode (CIK 1109486) · 2021 · EDGAR
Beverage Brand Developer Agreement (Brenton Foster / Nitches)
Nitches, Inc. (Nevada) · 2023 · EDGAR
Sponsorship Agreement (Unusual Machines / Drone Racing League)
Drone Racing League, Inc. (Delaware) · 2023 · EDGAR